December 16, 2009

Where does controlling the volume of TV ads rank as an issue?

Posted: 02:03 PM ET

http://caffertyfile.blogs.cnn.com/2009/12/16/where-does-the-issue-of-controlling-tv-commercial-volume-rank/

FROM CNN’s Jack Cafferty:

Congress is turning its attention to one of the most pressing issues of our time: lowering the volume of TV commercials.

That’s correct – apparently we no longer need to be concerned with the little stuff… you know… like the worst recession since the Great Depression, health care reform, skyrocketing deficits, the wars in Afghanistan and Iraq, 10-percent unemployment, a crisis in education… the commercials on television are too loud and something must be done.

The House has passed a measure by a voice vote called Commercial Advertisement Loudness Mitigation Act – or CALM… which says that ads can be no louder than the TV shows during which they appear. An identical measure is making it way through the Senate.

Supporters call loud ads annoying and frustrating and say they came up with the bill after finding out this was a common complaint with the Federal Communications Commission. The measure would require the FCC to set new rules within a year – and start enforcing them a year later. Meanwhile – experts say viewers may not even be able to tell the difference if this becomes law.

When asked why Congress has to get involved in this, Republican Congressman Cliff Stearns of Florida said: “You can say, ‘Well, that’s fine. Just turn it off. But it’s constantly an irritant when you have to do it. And we’ve got all the new bowl games coming up.”

I now want to sharpen a pencil and jam it in my ear because I cannot take it anymore.

Here’s my question to you: On a list of the great issues of our time, where does controlling the volume of TV commercials rank?

Tune in to the Situation Room at 6pm to see if Jack reads your answer on air.

And, we love to know where you’re writing from, so please include your city and state with your comment.

Filed under: GovernmentMedia Coverage

December 16, 2009 · Posted in Hearing Loss  

http://www.audiologyonline.com/news/news_detail.asp?news_id=4024

12/11/2009

Sight & Hearing Association Releases Annual Noisy Toys List

15 of 19 toys tested pose hearing risk in 15 minutes

They shake, rattle and roll, most of them meant for children three years or younger. We’re referring to the toys on this year’s Noisy Toys List, in which 15 of the 19 toys tested by the Sight & Hearing Association sounded off louder than 100 decibels (dBA). The time it takes to risk hearing damage at that level? 15 minutes.

For the 12th year, the nonprofit organization and researchers from the University of Minnesota tested toys – taken right off retailers’ shelves — for potentially dangerous sound levels.

Click Here to View the 2009 Noisy Toys list (PDF)

The top offender on this year’s list, Iron Man Mobile Headquarters Vehicle by Jada Toys, blared at 119.5 dB(A) — loud enough to risk hearing damage in less than eight seconds. Fisher Price’s Learning Letters Mailbox, meant for a 6-36 month old, topped out at 113.9 dB; and a book called Sesame Street Help Along Sing a Song measured 112.1 dB. All of those toys are loud enough to risk hearing damage in less than one minute.

Dr. Chris Hilton, an otolaryngology fellow with the University of Minnesota, tested the toys. His take? “Prolonged exposure to any of these toys — at a very close range — could be damaging to the inner ear.”

In fact, sounds that are 85 dB or louder can permanently damage your ears. The louder the sound, the less time it takes to cause damage. For example, a sound at 85 dB may take as long as eight hours to cause perma- nent damage, while a sound at 100 dB can start damaging hair cells after only 15 minutes of listening.

According to guidelines by the National Institute for Occupational Safety and Health (NIOSH), part of the Centers for Disease Control, the permissible exposure time (the amount of time you should listen) is cut in half with every 3 decibels over 85 dB.

Because of a child’s shorter arm span, toys are often potentially more dangerous to hearing because children hold them closer to their ears. In the Sight & Hearing Association study, the toys were repeatedly tested at distances simulating how a child might hold the toy, directly near the ear (0 inches) and at arm’s length (10 inches). A sound-proof acoustic chamber was used to ensure accurate measurements.

Until 2004, there were no regulations in the United States regarding the loudness of toys. An acoustics
standard (ASTM F963), adopted and revised in March 2004 by ASTM International, states that a hand-held, table-top or crib toy cannot exceed 90 dB 25 cm (approx. 10 in.) from the surface of the toy. Compliance with the standard is voluntary.

Directly at the speaker of the toy, all of the toys tested this year measured louder than 90 dB. At 10 inches from the toy’s surface, five of the toys measured louder than 90 dB: Road Rippers Turbo Wheelie Corvette (94.8), Transformers PowerBots Megatron Action Figure (94.3 dB), Sesame Street Help Along Sing a Song (91.7 dB), Fisher Price Learning Letters Mailbox (91.5 dB) and Transformers RPMs-Optimus Prime Radio Control AutoBot (91.5 dB).

Unlike with choking hazards and other injuries, there are no injury statistics on toys and hearing loss. That’s because noise-induced hearing loss is nearly impossible to track its origination.

To protect a child’s hearing, the Sight & Hearing Association offers the following tips:

  • Listen to a toy before you buy it. If it sounds loud to you, it’s too loud for your child.
  • Report a loud toy. Call the Consumer Product Safety Commission at 800/638-2772 or the Sight & Hearing Association at 800/992-0424, or contact us by e-mail at ReportAToy@sightandhearing.org.
  • Put masking or packing tape over the speaker on the toy. This will help reduce the volume.
  • Buy toys with volume controls.

“Noise-induced hearing loss is cumulative,” explains Julee Sylvester, Sight & Hearing Association spokesperson. “It doesn’t typically happen from one event; it gradually happens over time. That’s why it’s important to start protecting hearing at a young age.”

The Minnesota-based Sight & Hearing Association, founded in 1939, is dedicated to enabling lifetime learning by identifying preventable vision and hearing loss in children.

December 14, 2009 · Posted in Hearing Loss  

HearPlugz-DF Used Successfully By Military Personnel To Shield Hearing

Boulder, Colo — Ear Inc is reporting that its HearPlugz-DF hearing protection device is successfully shielding the hearing of military service personnel actively in the field.

According to the company, a safety manager from the Army Corps of Engineers has regularly provided the plugs to personnel on convoys, and says that when explosive devices have impacted them, their hearing remains intact allowing them to radio for help.

The new HearPlugz-DF dual-filtered hearing protectors feature variable attenuation. As noise levels rise, noise suppression goes up, allowing speech and radio communications to be heard, says the company. Advanced filter technology improves speech and radio communication without distortion or muffling, and the plugs fit under helmets.. A breathable filter allows for pressure equalization, and the external filter is removable.

Wearers can speak on a cell phone while the plugs are in use. The product, which recently won the Occupational Health & Safety magazine New Product of the Year Award in the hearing protection category is offered in three sizes, and reportedly last for up to 3 years.

Shttp://www.hearingreview.com/insider/2009-12-03_07.asp

SOURCE: EAR Inc

December 8, 2009 · Posted in Hearing Technology  

Names used in this website/blog have been changed to protect the identities of those involved in the post.